A Driving Instructor's Blog

The wrong sort of cream teaBefore Christmas I wrote about the most annoying ad in the world (at the moment) – the TUI ad, which is still on Sky One every ten bloody minutes.

It’s so annoying that I would never book a holiday with TUI, just on principle, and I switch the sound off or change channels as soon as it comes on. Of course, in the future – around 2030 or so – I might feel differently about booking a holiday through them, though right now they have no chance. But after all is said and done, it is just… annoying. Really, really annoying. But still just annoying.

However, some people are nutcases. Especially if they are Cornish, it would seem.

The BBC has this story about a Mother’s Day advert produced by the National Trust for “cream teas”. For anyone who doesn’t know, a cream tea is a peculiarly British thing, defined as:

…a meal taken in the afternoon consisting of tea to drink with scones, jam, and cream

This definition doesn’t do it justice, though. It is a ritual, and is only a proper cream tea if the tea is served in annoyingly small china teacups and – I wouldn’t be surprised to learn – stirred using spoons with a strict length and chemical composition. The reason I wouldn’t be surprised to learn that is that it seems the order in which the jam and cream (clotted cream, actually) are placed on the scone is also rigidly defined. At least in the minds of the aforementioned nutcases.

The picture at the top of this post is what has called all the fuss. Although I have never stooped so low as to have a cream tea because of the “ritualness” of it, it does look rather appetising. The picture below – a proper cream tea, allegedly – doesn’t.

The correct sort of cream teaAnd yet National Trust members (the secret wing of the Brexit campaign, I suspect, if you go on age) are threatening to cancel their memberships as a result of the ad. Some reckon it “makes them feel sick”. All it is is a bloody cake with jam and cream, and the order doesn’t make it taste any different anymore than a ham salad sandwich tastes different if you put the lettuce and tomatoes on in reverse order.

The Trust’s Visitor Experience manager is playing with fire when he makes light of the situation – some of those morons are serious.

Another ad (well, series of ads) which is shining a light on the average IQ of the typical Briton is the Nationwide one, featuring Flo and Joan.

Flo and Joan – played by Nicola and Rosie Dempsey – sing typical advert songs in front of a home keyboard. I suppose I should be annoyed by this one, too, but for some reason I can’t put my finger on I’m not. I’ve not listened to the words, and I’m neither driven towards or away from opening an account with Nationwide. But there’s just something about Flo and Joan that is… OK.

That’s not true for the nutcases, though. People have issued death threats to Nicola and Rosie, and these are deemed serious enough to have involved the police. Looking at some of the samples, it’s hard to believe they are deadly serious, but they overstep the mark enough to make you wonder.

Disliking something – even being intensely annoyed about it – is one thing. But to go so far as to cancel membership of an organisation which does good work or to issue threats of violence over something so trivial just doesn’t make sense.

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