I’ve not done one of these for quite some time, but I am currently being driven to distraction by the most annoying TV advert of the year. It’s for TUI Holidays, and it features an irritating, gap-toothed woman, and a thin, whiny female voice singing an already-irritating song (“Ain’t Nobody”, by Rufus and Chaka Khan). According to one source I used, the actress in the ad, Bethany Louise Slater, is also the singer. However, a reader has recently written to me to inform me that they used a separate singer. Whatever and whoever, the singing is crap.
It’s made worse by the fact that TUI appears to be sponsoring Sky One this Christmas, so the bloody thing is on at least twice every 5-7 minutes – i.e. at the start and end of every ad break.
Edit: And it’s not just me. TV Ad Music refers to the music thus:
Such a shame, then, that they’ve chosen to soundtrack the ad with a terribly insipid cover version of… The trend for anaemic covers of classic songs in TV ads is long established…
Campaign describes it:
Turkey of the week… It’s a cheesy ad with poor singing and dancing…
And a lot of others feel similarly.
Incidentally, after a few weeks, Sky toned it right down, and although the annoying muted piano intro still appears with the same regularity at either end of ad breaks, the full version is thankfully much less frequent. I wonder if Sky will ever realise that they could well lose customers if they persist in showing really annoying sponsor adverts at saturation levels every year?