A Driving Instructor's Blog

I’ve not done one of these for quite some time, but I am currently being driven to distraction by the most annoying TV advert of the year. It’s for TUI Holidays, and it features an irritating, gap-toothed woman, and a thin, whiny female voice singing an already-irritating song (“Ain’t Nobody”, by Rufus and Chaka Khan). Apparently, the actress in the ad, Bethany Louise Slater, is also the singer.

It’s made worse by the fact that TUI appears to be sponsoring Sky One this Christmas, so the bloody thing is on at least twice every 5-7 minutes – i.e. at the start and end of every ad break.

Edit: And it’s not just me. TV Ad Music refers to the music thus:

Such a shame, then, that they’ve chosen to soundtrack the ad with a terribly insipid cover version of… The trend for anaemic covers of classic songs in TV ads is long established…

Campaign describes it:

Turkey of the week… It’s a cheesy ad with poor singing and dancing…

And a lot of others.

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