It’s back!
The most annoying TV ad in the world (at the moment). That damned Heinz Tomato Soup one where they are all spitting (sorry: blowing) on to spoons of soup to some idiotic tune you cannot make out.
[flv:/wp-content/uploads/2011/01/soup_ad.flv 480 360]I must admit I thought they’d responded to customer complaints – I got a lot of hits when I posted it back in October, so it’s obvious I wasn’t the only one who hated it. And it hasn’t been shown since then… until just now. But no doubt someone at Heinz has stubbornly decided they can’t just waste all the money they spent on advertising it and resurrected it.
It’s in a different guise (they will have had several made all at once), but it’s still annoying from the first microsecond onwards. It is a surefire guarantee I won’t be buying any Heinz Tomato Soup anytime soon.
EDIT 2/10/2011: I was going to write another article about this damned advert – which has made a very unwelcome return to our TV screens – but the number of hits I’m suddenly getting speaks for itself.
Heinz is staffed by idiots if it think this is going to sell more soup. I lunge for the remote control mute button the second it comes on.
It’s obvious they have grave doubts, because they took it off around the time I first mentioned it, put it back on again, then took it off once more. At no time did it get the usual wall-to-wall showings. They were obviously testing the water.
Look, Heinz people. The advert stinks. You’ve wasted money on it. You will not increase sales of Tomato Soup by showing it (I, for one, will never buy Heinz Tomato Soup again as a result of the damned thing). Get rid of it and make a decent one that doesn’t involve the sound of bodily functions.
EDIT 10/10/2011: Someone said to me yesterday “have you seen that advert where they’re blowing on soup? I have to turn the TV off when it comes on”.
Get wise, Heinz. You’re damaging your sales while you keep showing it. It’s the most annoying ad ever.