Holy cow, they’re at it again!
I wrote an article in 2015 about a monthly magazine where you gradually got parts to build a model of The Millennium Falcon from Star Wars. Although issue 1 was priced at £2.99, subsequent issues were £8.99 and the full series was 100 issues long (totalling nearly £900 to get a finished model).
I just saw an ad on TV for a similar series where you build a model of the Bismarck. The bloody thing is 1¼ metres long and is made largely of die-cast metal (they don’t say how much it weighs). This time, although the first issue is £1.99, subsequent issues are £8.99, and there are 140 of them! So it’ll cost around £1,250 in the end.